goodpr. is personal,
so this is who I am…
After graduating from USC, my PR career began at an agency working on Internet start-up companies. Right as the first tech bubble was about to burst, I was training for a marathon to help raise money for AIDS Project Los Angeles. It was a defining moment in my life that made me want to do more for my community.
This experience led to a career shift. I took a leap of faith into the nonprofit world, where I traveled the country as a PR manager for the multi-city AIDS Rides and 3-Day Breast Cancer Walks. It was life changing to meet extraordinary people helping HIV/AIDS and breast cancer nonprofit organizations throughout the U.S.
Then, my work turned even more personal as a media manager at GLAAD, an LGBTQ+ media advocacy organization. I found myself in the middle of a media storm as marriage equality began making headlines. I was on the ground in Portland, Oregon as Multnomah County began issuing marriage licenses to same gender couples. My work in the community led to being recruited to work for a political campaign in Oregon to stop a ban on same-sex marriage.
Eventually, I landed back in Los Angeles at Manning Selvage & Lee, a global PR agency. There, I leveraged my community outreach experience to work on government public education programs, cause marketing initiatives and consumer product campaigns.
With an entrepreneurial spirit, I left to start my own consultancy in 2006. I continue to work alongside advertising and marketing agencies on major consumer brands, public education campaigns as well as with nonprofit organizations.
Read more about my 20+ years of experience on LinkedIn here.