about goodpr.

Founded by Calvin Fleming, goodpr. brings more than 25 years of experience helping public agencies, nonprofit organizations and major brands turn complex goals into effective strategies, communications and community engagement.

Our work often brings together organizations, partners and communities with different perspectives and priorities. We help clients develop the strategy, relationships and communications needed to move projects from idea to implementation.

Experience spans public health, government public education, clean transportation, community partnerships, corporate engagement and social-impact initiatives.

At its core, goodpr. is about understanding people, building trusted relationships and helping organizations communicate—and engage—more effectively.

Who is Calvin Fleming?

goodpr. is personal,
so this is who I am…

After graduating from USC, I began my PR career at an agency working with emerging technology and consumer brands. But while training for a marathon to raise money for AIDS Project Los Angeles, I discovered that some of the work I found most meaningful was connected to causes and communities I cared about personally.

That experience led to a career shift. I joined Pallotta TeamWorks, where I traveled the country managing communications for the multi-city AIDS Rides, Avon Breast Cancer 3-Day walks and other national nonprofit events. It was an early lesson in how communications, community engagement and shared experiences can bring people together around a cause.

My work became even more personal at GLAAD, where I served as a media manager during a pivotal period for LGBTQ+ civil rights. I advised community organizations on media and public-policy issues, including marriage equality, hate crimes and civil rights legislation, and later joined a campaign in Oregon opposing a ballot measure that sought to ban same-sex marriage.

I returned to agency life at MSL, working on government public-education campaigns, cause-marketing initiatives and consumer brands. That experience brought together the different parts of my career—strategy, communications, public service, community engagement and working across organizations to get things done.

In 2006, I took another leap and founded goodpr.

Since then, my work has expanded well beyond traditional public relations. I’ve partnered with government agencies, nonprofits and major brands on public health, community engagement, clean transportation, research and policy communications, corporate partnerships, events and integrated marketing initiatives.

Today, my work includes supporting the University of California’s HIV policy research initiatives, managing zero-emission transportation projects and communications for CALSTART, and advising organizations on strategy, partnerships, community engagement and communications.

The common thread has stayed the same: understanding people, building trusted relationships and helping organizations turn good ideas into work that connects with the communities they serve.

After more than 25 years in communications, engagement and project leadership, I still believe the best work starts by making it personal.

Read more about my 25+ years of experience on LinkedIn here.

Officially Certified
Minority- and LGBT-Owned,
Small Business