corporate & consumer experience

goodpr. has worked with major consumer brands and corporate organizations on strategy, integrated communications, partnerships, community engagement and marketing initiatives.

Automotive experience includes long-term consulting for Nissan North America as well as work with General Motors brands—including Chevrolet, Cadillac, Saturn and Saab—and Mercedes-Benz. Projects have ranged from market strategy and community partnerships to sponsorships, events, public relations and consumer education.

For Nissan, goodpr. has worked closely with the company and its integrated agency teams to provide market intelligence, evaluate community opportunities and guide partnerships and activations in more than 30 U.S. markets.

Additional corporate experience includes supporting Southern California Edison’s external engagement efforts and leading communications for Sunkist Growers’ national Take a Stand corporate social responsibility initiative while at MSL/Publicis Groupe.

Across corporate engagements, goodpr. brings an outside perspective grounded in audience understanding, community relationships and the ability to coordinate across organizations and agency partners.

Areas of experience include:
Market & Communications Strategy
Integrated Marketing
Community Partnerships
Corporate Sponsorships
Brand & Reputation Communications
Agency & Partner Coordination